Communication channels are carried out in numerous ways when it comes to speed, accuracy, number of people reached, who is trying to be reached, efficiency and successful promotion. Depending on the particular audience, the purpose of the message, and the situation, one single channel may be more advantageous than another.
A written message simplifies some of the following:
- Ability to present extensive or complicated financial data
- Illustrate numerous specific details of a policy, law, or procedure
- Curtail undesirable emotions
When messages are delivered on paper they are more formal than an emailed message. Email is sufficient when routine interchanges occur with people that are within the individual’s scope of business or relationships.
On the other hand, oral messages provide some of the following:
- Utilize emotion to assist in persuading an audience
- Keep the audiences focal point on specific key elements
- Ability to provide answers to questions, solve conflicts, and develop a consensus
- Alter a proposal that may not be appropriate in its original format
- Immediate action or response
Scheduled meetings and oral presentations are formal than that of a phone call. Vital messages always should take a more formal channel of communication, whether it is oral or written. There are similarities for both oral and written messages. With both of them the following should be done:
- Ability to acclimate to the message directed at a specific audience
- Displaying to the audience how they would benefit from the idea, policy, service, or specific product
- Limit the number of objections that the audience may have
- Make use of you-attitude and positive reinforcement
- Utilize visuals to make clear or to emphasize certain material
- Determine exactly how and what the audience should do
The channel of choice is typically selected in direct reflection of the audience it is going before. The larger the audience, the more intricate the channel choice becomes, since minimal channels have the ability to reach everyone in the targeted audience.